Internet Marketers and Marketing Trends
Because of the advent of social media and smartphones, internet marketing has kept on evolving in the last few years. A lot more people are doing business online and internet marketing has been used by business owners as the place where they are able to display and promote their products and services.
We can see great changes in marketing trends as the years go by. Complying with the latest trends is important for business owners, because these trends also comply with the policies given by Google and Bing, the biggest internet search engines, and the biggest internet marketing platforms.
Below are some of the internet marketing trends that we can expect to see in the present year.
Video Ads will see a growing trend this year because they are now accepted by search engines in their search results page. We already have YouTube as the main player behind these video ads, and now also Facebook and Bing are allowing the posting of video ads on their platform. Video based advertising will soon be very popular. Internet marketers here have a great opportunity using video ads.
Now people are more into mobile phones rather than the desktop, and this means that mobile ads will gain greater impact. Internet marketers should begin creating ad campaigns for mobiles websites and apps. Online marketers need to grab this great opportunity. Because of these mobile ad agencies are growing in number.
The trend in social media in still growing even though it has been here for a while. The reasons for this is because social media users are still increasing on a daily basis. Now even in rural areas, there is already internet coverage, and these are the people who have recently joined in social media watch. Facebook, Twitter and Instagram will always have targeted audience. Whatsapp marketing is also a growing trend wherein a chain message is passed on to users in order to create a buzz. Social media is still there are still a great opportunity for internet marketers to gain the exposure that they want.
It can be possible for mobile apps to replace the websites soon. The importance of having a mobile app is increasing daily. With the large coverage that a mobile app brings to a business, investing in apps is going to be great for digital marketers at present.
Search engine marketing (SEM) is also gaining ground. SEM is being offered in spots in Google and Bing on their search pages. SEM is a great way of marketing your business but you need to get the keywords right. With the increase of internet users, SEM will also increase and reach the top when it comes to internet marketing trends.
Source: Repair Your Marketing Message
Benefits of Having a Website for Your Business
Businesses nowadays must have their online presence felt if they are to survive. With the use of the internet we find things getting simpler with increased accessibility. Business owners also need to realize that nowadays when people need anything their first instinct is to make an internet search and that is why having a website is very important. When visitors go to your website, they will be able to check out information about the products or services that you are offering and find out if there is something there that will answer their inquiries or will provide a solution for their needs. Web design companies abound seeking to help business establish online presence.
Business websites give business owners many advantages and here are some of them.
There is a benefit when it comes to the cost of exposure and promotion because online exposure and promotion is relatively cheaper than advertising using print media and other forms of media. Sometimes it is even possible to advertise your business on the internet for free.
The internet environment is advertisement friendly. Millions of people use Facebook daily and if you use Facebook ads, the number of users that you can reach are also in millions. With the help of SEO experts your website rankings in search engine results will improve and you web visibility will increase.
Online browsing of your products or services will be easier for customers than physically visiting a store.
Space is limited with a brick and mortar store. For a physical store, popularity of the business is within your locality, or the city you belong to. However, if you have a website with all the products or services that you offer to customers, you do not only reach your locality or your city, you can reach the whole country, and the whole world. Whereas before your exposure was city-wide, now it has become worldwide.
Brick and mortar stores are only open at specific times of the day whereas online stores have no specific duration. No one will stop anyone visiting an online store if he/she wishes to purchase your products in whatever time is convenient for him/her.
If you wish to track the visitor you have for the day, week, or month, it is possible to do so with website analytics. Customers can communicate with you through email or messages when it comes to questions about the products or services you offer in your site.
A regularly updated blog page can help your website look great.
Your WebPages can be linked to other websites if you have good website content. This will give your website a large network coverage which will give value to your site.
It is also good to develop relationships with your customers by replying to their questions and messages. Allow your customers to leave feedback and comments on the website.
Source: Better Business Website
Treasuring Your Memories During the Big Day through Wedding Photography
It is certain that the wedding is a huge event in a person’s life that one would have photos to keep in order to treasure those happy memories forever. This is a special event where you can see the people so happy about your love and marriage. You don’t want the next generation in your family to miss the big day and it would be great that you can share it with them through the pictures. You should give importance to this and this is why you need to find a good wedding photographer.
Nowadays, there are more and more couples who are going for wedding photography on their big day because they want to keep those memories and also the other events which happened on their special day. The pictures of visitors and guests who have attended the wedding are also being captured by the wedding photographer.
Every couple would like to have those beautiful pictures of their big day. The other things that should be considered in wedding photography include the composition, location, finish and lighting. The wedding photography has to be a perfect blend of candid and formal shots. There are some pictures that must be clicked as based on reality like the exchange of rings, exchange of vows, family pictures and others. Also, it is a great idea that there is kiss photography which is really one of the most-awaited part. The professional wedding photographer could also take a photo of the wedding gown, the groom’s suit, the flower decorations and the other details of the wedding.
When the couple is more interested about having those more natural shots, this no problem and the photographer can guide them and advise not to look directly into the lens so that the photograph appears more simple and natural. Moreover, the photography should be able to capture the whole emotion of everyone in the wedding and not just with the couple.
If the wedding is actually held in an indoor venue, then the photography must cover the flower arrangement as well as the other decorations in the venue. Moreover, the camera of the photographer must be utilized creatively and one must also capture the places which appear attractive. In the past, the creativity of the photographers were just limited to the studio. With the different technological advancements, there are now backdrops such as parks, beaches and others to achieve the exclusivity of the wedding. Also, the tones as well as the contrast colors may be used to make the change in the photography of a person.
A professional wedding photographer will have the best idea about what to capture and makes sure that the background doesn’t overshadow the main wedding function. There are several factors that should be considered in wedding photography like reflecting objects, blurring the background, silhouetting and framing objects. Lighting is also very important in photography and a good photographer can really use this quite well.